Less visible scalp in one minute

This powder works on thinning areas: in about sixty seconds, it settles onto your hair and makes it look fuller. Its very fine mineral pigments cling to the hair you still have instead of weighing it down, and the result stays natural, with no shine and no visible clumps.

You stay in control of the result: a little for a discreet touch-up, more for extra volume. And because the finish blends into your hair, even up close, nobody notices that you've applied anything. You can finally go out with your head held high, without thinking about it all day.

For days that are hard on your hair

Whether you're heading to the office, running through the rain or spending the evening on a windy terrace, the formula is designed to hold up over time. It suits men who want quick coverage in the morning, without a complicated routine, and who want to forget about their hair once they're out the door. Even active days don't undo the result you achieved in the morning.

• Resists sweat during exercise
• Holds up in rain and wind
• Leaves no marks on clothes
• Adds volume without clumping
• Applies in one minute in front of the mirror

Easy to apply, easy to remove

No learning curve: apply the powder where the hair is thinner, adjust with your fingertips, and you're done. It's quick from the very first time, and the result stays put until evening. If you were hesitant for fear of an artificial look, the matte finish that blends into your hair is a real answer.

In the evening, a simple shampoo is all it takes to remove the powder, with no special product or tedious ritual. Reapply it the next day in one minute, at your own pace, as you like. No hassle, no equipment: an easy step to fit into your morning routine.